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Nothing happens until a sale is made. You can’t make a sale without a qualified sales lead. These two simple statements explain why sales leads are the lifeblood of every business organization.

All in all this the one book sales and marketing executives will refer to and use every day to manage the inquiry and lead management in their organizations.
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“100% Accountability rule: Corporations that have a 100% accountability policy for lead generation marketing expenditures will spend their investors’ money on marketing tactics that can be proven to find buyers.” -  James Obermayer, Managing Sales Leads: Turning Cold Prospects Into Hot Customers, (Mason, Ohio, Textere an imprint of Thomson/South-Western, 2007), and Racom Books, Page 15

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James W. Obermayer is a principal in Sales Leakage Consulting, Inc., an Orange County, California based sales and marketing strategy consulting firm and a principal of Cerius Consulting. He specializes in helping small to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars. Aside from consulting, his career has been equally divided between sales and marketing positions in business-to-business corporations. 

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