Resumes Need To Talk About Performance, Skip The I Love People Routine

In my job at Sales Leakage Consulting I help many companies find key executives to fill marketing and sales roles. Which means I review resumes. If I see one more resume that says the person likes to work with people or has a goal of learning new things I will throw-up. When I read a resume I want to see butt-kicking performance. My clients want to know what you can do for them and can you prove you have done it for others. I like to see resumes that says something like the following:

I am a Marketer That Grows Companies

In my last position I revamped the web site in 45 days, created a new marketing plan that drove sales and helped the salespeople make quota. My company went from 200 inquires a month to 2,000. My efforts in organic search put my company in the number one position in three months. We went from a lead conversion of 10% to 18% within 90 days. The salespeople in my company loved my programs. I can do the same for you. See me on Myspace at XXXXXXXXX, Linkedin at XXXXXXXX my own web site at XXXXXXXX. Call me at (111) 272 2222, email at jkjks@ljsldkjf.com I have strong irrefutable references.

Director of Marketing Needs Aggressive Company

I am an action oriented seasoned director of marketing that creates markets, drives quota attainment, builds marketing teams, and knows how to measure campaign ROI. In my last job I reduced our marketing expenses by measuring ROI and driving sales up 20% within 180 days. Using the web I created an on-line store, brought on a CRM system that actually worked and was liked by salespeople. My marketing department worked as a team with engineering rather than have a perpetual running battle with them. I can do the same for you with visible results in 90 days and sales results within 120. Call me at (878) 999 9999, email at: jkjsdf@jljsfd.com Go to Linkedin and see who I really am and what I can do for your company.

Create Resumes that Sell!

If you want a job, a real job, start posting resumes that sell. If you are a company that needs "A" players, ask those who look promising to give you a one paragraph statement of butt-kicking performance. Let’s face it, we chose people based on two criteria: competency and likeability. Competency is in the resume and with weak chronologically based resumes finding "A" players is a time-consuming, expensive crap-shoot. Create a resume that screams performance and what you have done for others.

 
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Comments

  • 3/2/2009 1:53 PM Lynn M wrote:
    Sales resumes should be part of a Brag Book and those on interviews should listen to what the needs of the hiring manager are just as they would first listen to the needs of the client. The Brag Book should be used as the interviewee's brochure (just like a product brochure) and they should highlight how they've accomplished what the hiring company needs now by guiding the interviewer through the "brochure" and highlighting those accomplishment. I agree with you on the resume. Unfortunately, most resumes start out with a manufactured objective and it goes downhill from there. Specific detail as you've outlined above will definitely make a candidate's resume stand out from the rest.
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