SLMA co-founder Mark L. Friedman urges the press to focus on how companies manage sales leads. "This should be a time for seminars and webinars, articles and blog comments to discuss how inquiries and ROI are measured. If they can make a play and a movie about sales leads (Glengarry Glen Ross) I am sure it is of interest to business leaders."

Support for National Sales Lead Management Week

Dan McDade, President of PointClear said "When it’s tough to measure the value of your marketing spend, when the percentage of leads accepted and closed is lower than it should be and when investments in marketing automation have not paid off, take advantage of National Sales Lead Management Week to fix those problems. Stop unproven marketing programs that result in mediocre outcomes. Close the loop on leads passed along to sales by enforcing pass-back or "no lead left behind" efforts that shed light on the lack of lead traction."

Jim LaBelle, the President of LEADTRACK said: "The emphasis this week should be to encourage marketing and sales management to evaluate the effectiveness of marketing investments. The recession is not the time to cut back, but to focus our efforts to optimize every precious sales inquiry. The common issue is the lack of a process to manage sales inquiries and measure marketing investments. Without a process it is impossible to measure how the combined effort of sales and marketing contributes to the bottom line."

SLMA Challenges Corporations

About the Sales Lead Management Association

The SLMA is an association with the mission of helping companies become successful in the critical business process of Managing Sales Leads