Sales Lead Roundtable - Business Marketing Assn., Northern California, USA Oct 1st
Sales Lead Roundtable - Business Marketing Assn., Northern California, USA Oct 1st
Editors Note: If you have a special event on sales lead management and you want it publicized, send it to: scampanale@salesleadmgmtassn.com
Marketing Can’t Take Credit for the Wealth it Creates
Until it Controls the Sales Lead Management System
Sales lead management is fast becoming a key informational resource on the console of senior management at corporations. Managing sales lead pipelines is now at critical mass as economic circumstances demand more from less resources.
In conjunction with National Sales Lead Management Week, October 11th-17th., James W. Obermayer, Co-Founder and Executive Director of the SLMA, will discuss the status of the sales lead management ecosystem. He will review recent trends and what you can expect to see in the future of lead management. He makes the case that marketers who have the best lead management system control the wealth building engine in their company.
What You’ll Learn:
• A review of research findings from the SLMA
• Why marketers are the real builders of wealth
• Why increasing sales always depends on increasing marketing activities
Date/Time: Thursday, October 1st 8:30 a.m. to 10:00 a.m.
Location: Scott's Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center (Embarcadero and El Camino)
Palo Alto, CA 94301 USA (650) 323-1555
Welcome Non-Members, Free to BMA Members, plus your own breakfast tab. $15 for non-members, plus your own breakfast tab.
(CASH or CHECK ONLY, please)
RSVP:To help the restaurant hostess plan appropriate seating, pleaseRSVP ONLINE no later than noon on Wednesday, September 30th.
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About Our Speaker:
JAMES W. OBERMAYER is a principal in Sales Leakage Consulting, Inc., an Orange County based sales and marketing strategy consulting firm. He specializes in helping small to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars. Obermayer is a four-time author: Having written Managing Sales Leads, Turning Cold Prospects into Hot Customers and Sales & Marketing 365. He is also co-author of Managing Sales Leads, How to Turn Every Prospect into a Customer and Find Lost Revenue. He has written more than 90 articles on sales and marketing management. He is a frequent speaker at conferences and training seminars for such organizations as the Direct Marketing Association and the American Marketing Association plus corporate sales meetings.
Jim is also founder of the Sales Lead Management Association. This association has the mission of helping companies become more successful in the critical business process of Managing Sales Leads.
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